We add strength to your life

High intensity strength training is the most important form of training for overall health and wellness. This includes resilience, vigor, cognitive function and mental focus. We add strength so you can get the most out of your life.

Strength changes everything

Strength is one of the best predictors of survival and longevity. Strength improves almost every health outcome and is therefore paramount for general health and well-being at all ages. We want strength for all people.

Personal attention

Core Value 1



We give the personal attention required to guarantee succes.

Realising potential

Core Value 2



Everyone possesses physical, emotional and mental potential. We help our members realize their health and fitness potential.

Learning is everything

Core Value 3



Continuous learning and growth are the foundations of succes.

We share success

Core Value 4



We celebrate and learn from each others' successes, growing our knowledge base and experience.

Did you know that...

fit20 is an international company founded in the Netherlands. The first fit20 studio opened in Zwolle, the Netherlands in 2009. Today there are more than 120 studios in the Netherlands and we continue to grow. There are now studios open in Belgium, the United Kingdom, Qatar, USA, France, Germany and of course New Zealand.

We are a franchise company. Each studio is independently owned and operated by a franchise owner. Most studios have several trainers on staff. Worldwide there are more than 300 fit20 trainers working side-by-side with franchise owners. Several large companies have in-house fit20 studios to help keep their employees strong and healthy.

fit20 is a mission-driven company with important core values.

Discover all about fit20


If you want to know more then fill in your details below or call directly on

+64 (0)21 02 65 28 19